OUR PROCESS
We believe that extraordinary results don’t require an overwhelmingly complex system, which is why our process involves only a handful of simple but important stages.
INITIAL BRAND REVIEW
We dive deep by gathering as much information about your culture, products, services, and business needs to identify the exact problems your video content will go about solving.
Creative Proposal
We then take all of the information we’ve gathered and generate a creative proposal, giving you a visual understanding of what your content will look and feel like.
LEGAL MUMBO JUMBO
We will then proceed to execute a Statement of Work (SOW) and immediately begin the collaboration process to bring your content to life.
CONTENT CREATION
PRE-PRODUCTION
We take our research, paired with our creative proposal, and turn it into the video's blueprints: script, storyboards, animatic, talent, locations, permitting, and logistics.
PRODUCTION
We — the creatives, producers, cast, and crew — bring the vision to life by capturing and creating all of the necessary content.
POST PRODUCTION
Finally, with captured assets, we edit, sound design, color grade, and polish the final product. We believe that it’s the last 5% of work that truly brings a video to the next level.
Final Delivery!
MEDIUMS
There are so many possibilities as to how to approach a project’s creative medium, and each one serve’s a different purpose to meet your needs.
LIVE ACTION
Live action is excellent for showing the tangible side of a business and how things work in real-world detail. It’s also useful to show authentic emotion that viewers will directly relate to.
ANIMATION
Animation is unique in its ability to portray a vast array of surreal ideas that are impossible to capture in real life. Animation can also compress a great deal of information and detail onscreen.
HYBRID
A hybrid approach can be used to spice up action footage - either through the use of animated assets such as text, or by transition to and from both mediums.
TYPES OF CONTENT
Here is a selection of the types of content you can choose from. There can be quite a bit of mixing and melding between these.
